WHY DOES A GALLERY EXIST?
WHAT CLIENTS CAN EXPECT FROM A GALLERY
WHAT DOES A GALLERY DO FOR AN ARTIST?
WHY DOES AN ARTIST CHOOSE A GALLERY OVER MARKETING THEMSELVES?
Word on the street can have galleries looking like expensive marked up places
and that to go artist direct is better for the artist.
Let’s unravel that perception!
A gallery is a business which specialises in art.
Most business specialise in something and perhaps buy their produce at a lower price (lots from china these days) and sell it at a higher price.
Or they sell their expertise- lawyers for example at a very high cost.
This is how business works!
Galleries represent certain artists and there is no cost to the artist to be represented.
But generally, the artist pays the gallery a commission upon the sale of a work
- a gallerist only earns his keep when an artwork is sold.
And they do work hard for the artists!
What clients can expect from a gallery
Firstly galleries and gallerists have a love of art and they generally employ artists and art lovers and they have the knowledge of many things to do with art.
This knowledge can include:
A background of the artist and their sales record
How to best hang your artwork
Styling and placement of work
How to commission an artwork
Sourcing a particular artwork
Valuing an artwork
Caring for an artwork
Organising freighting of artwork
Repair of an artwork
How to build an art collection
Eye for quality
History of styles
Galleries work with artists who are dedicated artists in a continuing practice- great for the collector!
These are just some of the areas where galleries can advise their clients.
WHAT DOES A GALLERY DO FOR AN ARTIST?
Galleries do the following for their artists:-
Display the artist’s works with professional lighting in a professional art space.
Curate the artist works for best presentation
Display the artist’s works on a website frequented by clients with an active interest in the arts.
Advertise the gallery and artists to attract new clients.
Organise art placements
Provide advice on the current market and pricing
actively sell and promote works to clients
Provide more opportunities for artists ie public art submissions
Introduces artist’s works to collectors from public and private art collections.
Source specific artworks for clients
Continually build a database following for each artist
Work 7 days a week (well we do!) and our website 24/7 promoting and exposing
our represented artist’s works.
Organise exhibitions- Exhibitions do not only show off an artist work but over the years will create the value for the artist which is an important part of an artist’s growth and value.
WHAT ELSE DOES A GALLERY DO
Sources artists, curates works, organise exhibitions, museum and collector advice, give knowledge and advice for placement in homes or buildings, advice on how to care for art, certification of an artwork.
Galleries are Informative and educative, and their curators have a knowledge and eye for quality.
WHY DOES AN ARTIST CHOOSE A GALLERY OVER MARKETING THEMSELVES
To grow and interact.
Artists who do not wish to market themselves and prefer to spend their time creating, use a gallery.
Artists also use galleries to be discovered by new markets – this is because galleries have a home base( the gallery) which clients can visit when they want and discover new works and new artists!
Artists who wish to expand their audience and enter into the professional art market.
Galleries enable artists to access expert selling skills- people who know how to sell actively promoting their work.
A lot of artist prefer others to deal with clients.
Galleries also enable artists:
To better understand the market and the value of their work
To access a professional exhibition space with professional systems
To connect with a database of clients who are art buyers and interested in art.
Gain advice on quality representation of their artworks and market practice
Through a gallery an artist can increase their profile and
be introduced to clients and other artists
A gallery will stand by the quality of the work and the artist- beneficial to the artist and the client.
Galleries provide a certification of the art and its value to the client.
Gallery versus the online experience
Experience of an artwork is the key.
You can find something you like online but until you experience it first-hand you don’t really know its depth and detail, its feel and energy and your connection to the work as well as the quality of the work and framing.